Core Value Proposition

Improving employee engagement with gaming experience!

How Fundoo Friday users can experience the core value proposition repeatedly?

• More tournaments, quests, and challenges
• Unlocking achievements, titles, and rewards

Core E&R Metrics

Actions that make someone an active user:

Free User

• Someone clicks on "Play Now" and completes playing a single-player, multiplayer game and has also onboarded at least 3 employees.
• And extends the 30-day free trial at least once upon the expiration.

Paid User

• Someone purchases a paid subscription.
• Renews the subscription once it expires.

Natural Frequency for Fundoo Friday

Casual User

Playing 1 - 2 games in two weeks

Core User

Playing 1 - 2 games in a week

Power User

Playing More than 2 games in a week

Depth and Frequency are the core factors to be focused to improve engagement and retention.

1) Number of Games played in a week

The more games (especially multiplayer games) the users play, higher would be the retention.

2) Type of Game played

Scheduling tournaments is a sign that the employees are having cross-functional and inter-team competitions that will increase retention.

Engagement Campaigns

Campaign 1

Segmentation:

Casual User/Core User

Goal of the campaign:

To convert casual users to core users

Pitch/Content:

Memory Game awaits you! We haven't seen your gaming skills in a while!

Join in for a quick 5 minute coffee break!

Offer:

Daily Login Reward - 100 Fundoo Friday coins

Frequency/Timing:

Every afternoon at 12 noon

Success Metrics:

Increase in the average number of games played within a week by a casual user

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Campaign 2

Segmentation:

Core User/Power User

Goal of the campaign:

To convert core user to power user

Pitch/Content:

Your friend [Name of an employee from the same organization] has beaten your score and gained X exp more than you in [Game].

Play now to defend your title!

Offer:

Ability to share the leaderboard on social media upon defending the title

Frequency/Timing:

Every time another player is close by 200 points to beat the score of current user

Success Metrics:

Increase in the average number of games played within a week by a core user

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Campaign 3

Segmentation:

Free User/Paid User

Goal of the campaign:

To convert free user to paid user

Pitch/Content:

Your trial is expiring in a week!

We do not want you to have boring chai breaks!

[Click Here] to avail seamless gaming experience.

Offer:

25% off on subscription if a subscription is purchased before the timer runs out (72 hours)

Frequency/Timing:

A week before the trial version ends

Success Metrics:

User purchases a subscription before the timer runs out

Campaign 4

Segmentation:

Casual User/Core User/Power User

Goal of the campaign:

To convert casual and core users to power user by increasing the natural frequency using the product

Pitch/Content:

Login and play a game to claim your mystery box before the timer runs out (8 hours)!

Offer:

The user might get Fundoo Friday coins and/or Power up in the mystery box

Frequency/Timing:

On the second day of a user who hasn't played any game

Success Metrics:

Increase in the number of games played daily and weekly

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Campaign 5

Segmentation:

Users who haven't used the tournament feature

Goal of the campaign:

To make users use the tournament feature

Pitch/Content:

Time to see who is the best!

Are you ready to battle for the title [Name of Achievement]?

Schedule and participate in the tournament.

Offer:

The winner of the tournament wins a title/achievement worth bragging about until someone else defeats their score in the future

Frequency/Timing:

Every Monday and Friday at noon

Success Metrics:

Increase in the number of tournaments being scheduled

Reasons for Churn

Voluntary Churn:

• Insufficient Onboarding and UX
• Pricing
• Lack of breadth
• Lack of depth

Involuntary Churn:

• Influencer leaving the company

Negative Actions taken by the user

• Negative feedback
• Not extending the free plan
• Reduced number of scheduled games

Resurrection Campaign

Segmentation/User type:

Users who haven't extended their free trial or purchased a paid subscription plan post 30 days of the initial free trial provided.

Pitch/Content:

If the company size is at least 250 and are planning to purchase a minimum of 250 licenses, then

For a limited time, we're thrilled to extend to you a special offer!

Up to 50% off on licenses when you choose to extend your trial with us. This means you can continue enjoying all the benefits of Fundoo Friday at a fraction of the cost, ensuring that every member of your team remains engaged, motivated, and connected.

Here's what you get with this exclusive offer:

Cost-Effective Solution:

Enjoy significant savings on licenses, making it more accessible for your organization to maintain continuity in employee engagement initiatives without breaking the budget.

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​Maximized Value:

With reduced pricing, you can invest in additional licenses to accommodate the growing needs of your team or explore advanced features and customization options to expand the bandwidth of accommodating more players.

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This exclusive offer is our way of expressing gratitude for your trust in us and our commitment to empowering workplaces like yours.

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To take advantage of this offer and extend your trial with up to 50% off on licenses, simply click [here].

Thank you for considering Fundoo Friday as your partner in creating a vibrant and engaged workplace culture. We're excited to continue this journey with you and your team!

Offer:

Up to 50% off (based on the number of licenses to be purchased by the organization) on the payment plan for the first 3 months.

Frequency/Timing:

Once a week during Mondays and Fridays.

Success Metrics:

Best case scenario: Convinced the user by providing 25% discount for each license

Worst case scenario: Convinced the user by providing 50% discount for each license

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